There is a rumour running rampant... - The Toronto Weekend to End Women's Cancers

Corynn · Veteran Member

There is a rumour running rampant...

SSM · Member

The company that organizes the events is called Cause Force and they have done so for a number of years. Be careful of rumours....I would have a hard time believing that PMH would hold this event year after year if they did not benefit greatly from it.

Events like this take A LOT to organize and run - and that costs $$$. Events do not get to be this size without that side effect.

Corynn · Veteran Member

Thanks, I like to be armed with facts when I shoot rumors down. ;)

hjackson · Member

Probably the best thing to do is call the WEBC office and ask them about what you have heard.

canderson · Member

Hi everyone - I work at The Princess Margaret Hospital Foundation (PMHF) on The Weekend. PMHF is proud of its long term association with our event marketing fundraising firm, CauseForce, whose head office is based in California. With their support, and of course that of our walker community and their donors, important and significant funds have been raised for cancer research, care and survivorship programs at The Princess Margaret. We have a small staff here at PMHF overseeing our large mega-events, and without expert support from outsource service providers, we would not be able to stage such large-scale events. CauseForce is the pre-eminent event marketing company in executing fundraising events in North America -- they specialize in this. While their head office is US-based, they in fact employ more people in their Canadian offices and use largely Canadian suppliers to execute our events. Mega-events like WEWC involve substantial costs not covered by sponsorships, including meals, security, rentals, toilets, overnight camps, permits, etc., as well as advertising in order to recruit the large number of participants we have every year. PMHF and CauseForce take every measure to keep costs to a minimum and seek sponsorships and in-kind donations to cover as many of these expenses as possible, but there are still many costs incurred to a run an event of this size and duration. All budgets are carefully reviewed and approved by The Princess Margaret Hospital Foundation, and are in line with other service providers of this kind. The gross and net proceeds of the event, as well as event expenses, are outlined in the notes section of our audited financial statements in our annual report, which can be accessed online at http://www.pmhf.ca/onlineReport/2009/.

If there are further questions or comments, I encourage you to contact Christine Lasky, VP of Strategic Initiatives at christine.lasky@pmhf.ca.

Corynn · Veteran Member

Awesome! Thank you so much for taking the time to respond. That is exactly the response I was looking for. And one that I will carry forward.

devmegsmum · Veteran Member

With the professionalism and quality of this event I wholeheartedly support using CauseForce. They do an exemplary job. When you walking this distance it is so nice that everything around is run so smoothly that you never have to worry about anything.